MTV Lebanon: a Lebanon TV channel MTV was established in 1991 as a TV channel that seeks to cater to the complexity and richness of its Lebanese viewers’ identity by creating a balanced mix of local, Arab, and western media content, with a special emphasis on producing local programming that is tailored to its audience and reflects their aspirations and values. In addition to its unique approach to programming, MTV also led the way in terms of its adoption of self-regulation and a clear code of ethics, in a country where the media sector is completely unregulated, thus becoming the first station to abide by international best practices while legally acquiring foreign formats and rights-to-air.